I make things that go on the Internet. I live in Brooklyn and design at 
It’s great that the ketchup packet was redesigned but I’m more interested in the Today Show being on Tumblr.
After 40 years, Heinz revamps ketchup packets
The new design has a base that’s more like a cup for dipping and also a tear-off end for squeezing, plus it holds three times as much ketchup than a traditional packet.
“The packet has long been the bane of our consumers,” said Dave Ciesinski, vice president of Heinz Ketchup. “The biggest complaint is there is no way to dip and eat it on-the-go.”
