Serious Sans sees Microsoft’s silly, inescapable font called to heel and given a shampoo and style.
Struggling to understand what could possibly be good about Comic Sans, Valerio — together with partners Hugo Timm, Filip Tydén and Erwan Lhussier — found that the doggedly goofy font’s irregular forms made it one of the easiest typefaces for dyslexics to read. The designers also liked how it undermined the authority — and changed the meaning — of texts set in it.