Then there is the Gill Sans (c. 1930) problem. Gill is used quite a lot in the series, mainly for Sterling Cooper Advertising’s logo and signage. Technically, this is not anachronistic. And the way the type is used—metal dimensional letters, generously spaced—looks right. The problem is that Gill was a British typeface not widely available or popular in the U.S. until the 1970s. It’s a decade ahead of its time in American type fashions.
Justin Dickinson
Helps Make the Internet
Hi, how's it going? I'm Justin. I live in Brooklyn and design at Vimeo I like to cook and look at things on the Internet.
I share all the cool things I find at A Variety of Things. I think bears are awesome. You should definitely watch some of my favorite videos.
I'm on Twitter but don't use it that much. If you want to say hi that's cool too.
